Adobe Max 2007 Keynote Day2 October 2, 2007

Adobe is rolling a whole bunch of features, services primarily: Sharing, Dynamic Image Rendering, P2P video chat service. They are reducing the content creation barrier to entry for people using rich media, and extending it towards the backend 'behind the (monitor) glass' so to speak with LifeCycle and some other things.
The services are very cool but some of the presentations...are um. Painful. You can tell some of the geeks don't like the spotlight.

One of the final pieces, was well received. A new product inbetween PhotoShop+Illustrator+Flash and Flex named Thermo. is the first time I've heard of it. Seems similar in some aspects to the tight integration between Designer and Visual Studio for the .Net family.
Thermo is Designer centric, pushing the design (interactive) towards the programmer:, RIA Design tools, import any asset, convert it to skins on components, wire up interactivity without any code. Using mockup data with similar schema, outputs to Flex.  MXML with extentions for designers...any shapes that Flash supports, so that Thermo seems to be positioned as a compositor of assets from flash, photoshop, etc that outputs to flex compatible.   Dynamic conversion of types, like taking a Photoshop image  into a Flash Textfield, for punching/dynamic holes into the app.  With code view....shudder maybe designers might eventually learn some xml.